As an Asheville native, I feel privileged to have grown up in such a magical place, and love that others are now recognizing the beauty and uniqueness of the city. A little bit of this mountain paradise has accompanied me throughout my life, not just as a place I grew up but as an unforgettable part of who I am. Asheville offers something for any adventurous soul, which is what inspired me to begin my own Asheville adventure in The ASHEVILLE Co.™ brand. I want everyone who lives in or visits Asheville to celebrate the juxtaposed reality that is Asheville - a sophisticated city that is laid back at its core. Whether looking for the beauty of the Blue Ridge Mountains, the eclectic liveliness of Pack Square Park, an award-winning dining experience, the sounds of Darko Butorac’s symphony, a Flat Iron Building art deco inspired architectural tour, the funkiness of the River Arts district, or a day on the French Broad River, there is so much Asheville has to offer and so many ways The ASHEVILLE Co. ™ celebrates it. I am thrilled to have returned home to my roots with this new business endeavor and look forward to growing along with the city. So I encourage you, whether you are an Asheville native or a passing through visitor, to join me on my adventure with The ASHEVILLE Co.™ and to embrace the wild and relish in the refined in this city of ours.